For being labeled as underground hip hop, Insane Clown Posse sure does attract a lot of mainstream attention. Insane Clown Posse’s new album, The Mighty Death Pop!, is no exception. Until this past week, the underground hip hop album’s speculated released date was this coming May. But, for reasons unbeknownst to fans, Insane Clown Posse’s new album, The Mighty Death Pop!, has been pushed back 4 months to August 14th.
If this release date for Insane Clown Posse’s new album seems random to you, then you must not be a Juggalo or into the horror rap microgenre or underground hip hop music. What is so special about Tuesday, August 14th? It’s the Tuesday immediately following the Gathering of the Juggalos underground hip hop fest! Think about it. During the 4 day underground hip hop festival, ICP and all their Psychopathic records cohorts will have the unwavering attention of Juggalos from all over the world.
You better believe that Violent J and Shaggy 2 Dope mention the release of The The Mighty Death Pop! a million times – when they’re performing on stage, when they’re greeting and signing autographs for Juggalos, when they’re endorsing any other artist performing at the underground hip hop fest.
You can count on the guys dropping a lot of information about The Mighty Death Pop! during their annual artist seminars too. If you see or talk to anyone from ICP during the festival, you will unquestionably also hear about Insane Clown Posse’s new album "coming out only 2 days from now!"
It would come as no surprise if Violent J and Shaggy 2 Dope chose to incorporate yet unheard songs from The Mighty Death Pop! into their sets at the underground hip hop festival, Gathering of the Juggalos. Furthermore, it would come as no surprise if Violent J and Shaggy 2 Dope orchestrated a massive collaboration on stage with all the artists they worked with in recording Insane Clown Posse’s new album.
The most outrageous thing Violent J and Shaggy 2 Dope could do to market The Mighty Death Pop! is to play it in its entirety, with every collaborating, underground hip hop musician present. Do I believe they’ll do just that? Yes, I do. Why? Because every time you can utter Insane Clown Posse and new album in the same breath, there’s a unique marketing story behind the project’s release. These guys have never disappointed in that regard, and how they decide to promote Insane Clown Posse’s new album, The Mighty Death Pop!, will likely be no exception.
And that’s just what you’ll hear. Think about the number of banners on stages and in merchandise booths you’ll see at this underground hip hop fest that will be spreading the good word about Insane Clown Posse’s new album, The Mighty Death Pop!, in the visual sense?
Now think about the powers of the visual and audible promo together. Every Juggalo in attendance at this underground hip hop fest is going to be so amped on The Mighty Death Pop! that they’re nearly guaranteed to buy it as soon as possible. Underground hip hop has rarely seen the marketing ingenuity put forth by Violent J and Shaggy 2 Dope, here’s to hoping they give us more to be excited about when Insane Clown Posse’s new album, The Mighty Death Pop!, is released on August 14th!
Resource Box
Insane Clown Posse’s new album, The Mighty Death Pop!, will take the underground hip hop world by storm on August 14th, 2012. To learn more Insane Clown Posse’s album and their past records, please visit http://www.hatchetgear.com/bands/icp.html.
If this release date for Insane Clown Posse’s new album seems random to you, then you must not be a Juggalo or into the horror rap microgenre or underground hip hop music. What is so special about Tuesday, August 14th? It’s the Tuesday immediately following the Gathering of the Juggalos underground hip hop fest! Think about it. During the 4 day underground hip hop festival, ICP and all their Psychopathic records cohorts will have the unwavering attention of Juggalos from all over the world.
You better believe that Violent J and Shaggy 2 Dope mention the release of The The Mighty Death Pop! a million times – when they’re performing on stage, when they’re greeting and signing autographs for Juggalos, when they’re endorsing any other artist performing at the underground hip hop fest.
You can count on the guys dropping a lot of information about The Mighty Death Pop! during their annual artist seminars too. If you see or talk to anyone from ICP during the festival, you will unquestionably also hear about Insane Clown Posse’s new album "coming out only 2 days from now!"
It would come as no surprise if Violent J and Shaggy 2 Dope chose to incorporate yet unheard songs from The Mighty Death Pop! into their sets at the underground hip hop festival, Gathering of the Juggalos. Furthermore, it would come as no surprise if Violent J and Shaggy 2 Dope orchestrated a massive collaboration on stage with all the artists they worked with in recording Insane Clown Posse’s new album.
The most outrageous thing Violent J and Shaggy 2 Dope could do to market The Mighty Death Pop! is to play it in its entirety, with every collaborating, underground hip hop musician present. Do I believe they’ll do just that? Yes, I do. Why? Because every time you can utter Insane Clown Posse and new album in the same breath, there’s a unique marketing story behind the project’s release. These guys have never disappointed in that regard, and how they decide to promote Insane Clown Posse’s new album, The Mighty Death Pop!, will likely be no exception.
And that’s just what you’ll hear. Think about the number of banners on stages and in merchandise booths you’ll see at this underground hip hop fest that will be spreading the good word about Insane Clown Posse’s new album, The Mighty Death Pop!, in the visual sense?
Now think about the powers of the visual and audible promo together. Every Juggalo in attendance at this underground hip hop fest is going to be so amped on The Mighty Death Pop! that they’re nearly guaranteed to buy it as soon as possible. Underground hip hop has rarely seen the marketing ingenuity put forth by Violent J and Shaggy 2 Dope, here’s to hoping they give us more to be excited about when Insane Clown Posse’s new album, The Mighty Death Pop!, is released on August 14th!
Resource Box
Insane Clown Posse’s new album, The Mighty Death Pop!, will take the underground hip hop world by storm on August 14th, 2012. To learn more Insane Clown Posse’s album and their past records, please visit http://www.hatchetgear.com/bands/icp.html.
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